"Junk English is much more than
sloppy grammar. It is a hash of human frailties and cultural
license: spurning the language of the educated yet spawning its own
pretentious words and phrases, favoring appearance over substance,
broadness over precision, and loudness above all. It is
sometimes innocent, sometimes lazy, sometimes well intended, but
most often it is a trick we play on ourselves to make the
unremarkable seem important. Its scope has been widened by
politicians, business executives, and the PR and advertising
industries in their employ, who use it to spread fog before facts
they would rather keep hidden. The result is . . . a world of
humbug in which the more we read and hear, the less we know."
Ken Smith,
U.S. author, Junk English.