April 25, 2000

Don't laugh at live dragons
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Two loads of beautiful Lake Superior sand were delivered today.  We will spread it over the beach as soon as the new dock is installed.  The twins immediately conquered the summit!

Our new Hewitt dock has been ordered.  We hope to have it on the lake next week, weather and water level permitting.  We'll post some photos just as soon as it's in!

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The yurt manufacturer contacted us today to tell us the yurt will ship on time.  My Dad is coming up from Indiana to build the deck for the yurt.  We are looking forward to moving the telecommuting office to the yurt and giving tours of the new digs this summer!

There are many more projects on the board, but I'll discuss them in later journal entries.

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We reached a major milestone today.  We have attained my goal of "twelve weeks full!"  The phrase "twelve weeks full" is a phrase brought to my attention by some resorters in Minnesota.  There, the phrase represents aspirations of an almost perfect resorter season.  I like to think that reaching this goal is a confirmation of our efforts to make Dana's Lakeside Resort one of the best vacation destinations in the Upper Peninsula!  I want to personally thank everyone who has chosen Dana's as their 2000 vacation destination!

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Friends, we have been told we are too competitive.  There is no question that we're competitive!  In addition to being a vacation destination, this resort is a business!  Resort success is measured by the owner's ability to attract guests to the resort and to keep them coming back!  Our goal is to provide the best vacation experience we possibly can and to make Dana's an attractive vacation destination.

Period.  

From the beginning, I have been as open and honest as possible.  When guests call us on the phone, read our brochure or visit our web site, they will know EXACTLY what we have to offer!  There should be no surprises.  I don't use soft focus on the photos or advertising gimmicks to make things look or sound better than they are.  Everything about this resort is open to public scrutiny, including this journal!  We publish our rates, policies, unretouched photos of the cabins, a map of the resort and cabin availability!  We even share our project lists!  Everyone on the planet has access!

I could be wrong, but I think being completely booked for the summer is a strong confirmation of a good business plan. 

We are already thinking of several exciting projects for 2001.  We will listen carefully to our guests this summer. and narrow down the project list for next year.  We look forward to hearing your suggestions.

It's going to be a great summer!

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"Never laugh at live dragons." 
- Bilbo Baggins , "The Hobbit" by J.R.R. Tolkien, Chapter XII

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